How to Properly Market Your Business Services on the Internet
There are some people who get turned off by the idea of offering a service as an online business model. It might be because they are caught up in the notion that IM is about getting something for nothing. But if you are trying to find a way to earn money on the net, you should think about becoming a service provider. There are all sorts of benefits in addition to actually making money. Meeting people from everywhere on earth is just one of them. You'll have the opportunity to build a great network of business associates--one that can take you anywhere.
If you like the idea of being an online service provider, this is an idea that may be appealing to you. If you like the idea of working with videos, this could even be the secret to your success that you've been trying to find. With this plan you'll remodel videos for businesses, typically the smaller businesses that are heavily attracted to such things. You should learn all you can about videos and what makes them better or worse. Of course you have to learn how to create and edit videos, but that is easy and you do not even have to buy software for that. So you can get a start by offering to do it for free, and the various marketing forums are where you can get your first customers.
The key to setting up a good marketing and advertising foundation is testing. Most marketers skip this step and so do big businesses and very few have little clue as to how to do it. What you do in this situation is become an expert on split testing and it's very important to learn the main concepts of copywriting if you want to become successful. The reason you do split testing is because you want to increase your conversion rates. So what you can do is offer a conversion rate consulting service and teach businesses how they can boost their conversion rates. You can combine this kind of consulting with the other kinds of consulting you want to do, like site usability consulting.
If you are wanting to get involved with the really competitive niches, that's something that you can do fairly easily. The idea is to take a later approach to them instead of one that is head on. Go after the niches you most want, do some research and then find good sub-niches or other areas in which you can offer some good content. The next thing that you need to do is build a series of videos or write an eBook based on that content or sub-niche and start marketing work. What you are going to be doing in this situation is choose a new angle with which to approach the material and the audience so that you can leverage them in a new way. If you pay attention for a long enough time you'll see that pretty much every internet marketer out there does the same thing as every other internet marketer. Of course, they're usually encouraged to avoid "reinventing the wheel." This is all fine and good but the truth is that sometimes you need to make your own way. Do not be afraid to experiment and test out ideas no matter how different they may seem.